Promotion

Now more and more are beginning to realize that blogs are an effective tool for promotion. And the use of this tool in the promotion begins to gain momentum. Why blog? To begin with recall that is large role in ranking your site search engine: 1. Crawford Lake Capital gathered all the information. tic – a citation index. That is, the more resources are referenced in your life, the citation index higher.

2. Content of the resource. As I wrote in a previous post, Search engines love content that is constantly being added and updated. If an item – to find solutions quite easily and with attachments without them. Then the second paragraph of difficulties.

In the bulk of partner sites Intway is a presentation website (the site with the mailing list), which is not prodpolagaet constant updating and adding content. How, then, be? The role of blogs in the promotion of your business. To help us and coming blog. In it, we can easily add new content at least every day you are not on time. Another great advantage of the blog – is to increase the positive impact of your business (selling online, building structure, etc.). It does this by psychological approach you and your visitors, due to more intimate acquaintance with you through your posts. Your visitor learns more about you and decide whether you trust, whether doing business with you, who you do this, than you he (the visitor) would be useful. An important point in making your most powerful marketing tool – the blog. But there is a very important point – this is the content of the blog. Will it be enough for the Interest of your visitors? So as if you will write a blog about how, for example, how much you wake up, what they ate for breakfast, what clothes you spent the day today and the rest of such nonsense, you are not interested in his visitor, and he closes his blog is not even inquiring your projects.

TNS Advertising

The winners of the tender will be the exclusive right to represent the federal project in his region 'favorable conditions'. However, the details of these conditions, the general public know little. Official press releases report that the exclusive partner will receive detailed information about the audience of the site 'Classmates' based on reports from research firm TNS. Experts estimate that the amount of remuneration for agencies will vary on the level of 30-40%. Currently, the minimum order for advertising – 25 000 rubles. The cost of thousands of impressions (CPM) – from 25 to 55 rubles, depending on gender, age, time and frequency display. Members 'Classmates' – under the gun advertising followed by a network of 'OpenID', 'Classmates' discovered the possibility of targeting.

'In our view, banner ads, no need to show all and sundry, and selectively' – says Oksana Lukyanicheva, specialist of the PR 'Classmates'. When placing the ad will be available to screening audience of users by age and sex, frequency tuning and frequency of display materials, geographic targeting. 'If this is advertising of cosmetics for girls, it can be shown only to the audience she may be interested in '- she said. Undoubtedly, the close cooperation with the regions will not only give 'classmates' ability to earn more, but will increase substantially 'banner burden' to users social network. Now, many visitors do not encounter advertising, as advertisers interested in the bulk of the audience who lives in Moscow. The prospect of seeing more advertising on the 'Zhadnoklassnikah' (as it is social network community of users who are unhappy with a lot of paid services) is unlikely to please the audience site.