The winners of the tender will be the exclusive right to represent the federal project in his region 'favorable conditions'. However, the details of these conditions, the general public know little. Official press releases report that the exclusive partner will receive detailed information about the audience of the site 'Classmates' based on reports from research firm TNS. Experts estimate that the amount of remuneration for agencies will vary on the level of 30-40%. Currently, the minimum order for advertising – 25 000 rubles. The cost of thousands of impressions (CPM) – from 25 to 55 rubles, depending on gender, age, time and frequency display. Members 'Classmates' – under the gun advertising followed by a network of 'OpenID', 'Classmates' discovered the possibility of targeting.
'In our view, banner ads, no need to show all and sundry, and selectively' – says Oksana Lukyanicheva, specialist of the PR 'Classmates'. When placing the ad will be available to screening audience of users by age and sex, frequency tuning and frequency of display materials, geographic targeting. 'If this is advertising of cosmetics for girls, it can be shown only to the audience she may be interested in '- she said. Undoubtedly, the close cooperation with the regions will not only give 'classmates' ability to earn more, but will increase substantially 'banner burden' to users social network. Now, many visitors do not encounter advertising, as advertisers interested in the bulk of the audience who lives in Moscow. The prospect of seeing more advertising on the 'Zhadnoklassnikah' (as it is social network community of users who are unhappy with a lot of paid services) is unlikely to please the audience site.